I thought I would share an idea that was passed along to me by a fellow artist.
As a way of marketing my art, I've created bookmarks that I give out at shows, to my students, to friends and family members, or anyone who shows an interest in my art. I think that it's a better way to advertise than business cards since most everyone reads books and, let's face it, business cards usually get lost or end up in the trash.
People seem to like the idea, and it's a little different from what they would usually expect. Since I'm scaling down the size, and not using the entire image, the viewer gets a small sampling of the whole piece - just a little bit of a tease.
I take a scanned image of my artwork and crop it down to bookmark size in my photo manipulation program. I use Roxio Creator and Corel Draw, but any photo program would work for a simple project like this.
After I make any adjustments to color or exposure, I copy the image several times to fill a standard size paper. I then make prints onto heavy, cardstock paper and cut out each bookmark with an x-acto knife.
On the back of the bookmark, I put one of those sticky back return labels with the kind of information that you would normally see on a business card - my name, email address, and other contact information.
If you decide to try this, I suggest you use several different images of your artwork. I've found that people like to pick out a favorite.